John Kotcher

John Kotcher

John Kotcher

Research Associate Professor

John Kotcher, Ph.D. is a Research Associate Professor and Interim Director of the Center for Climate Change Communication at George Mason University. He leads a dynamic team of faculty, post-doctoral fellows, and graduate students dedicated to exploring effective strategies for communicating about climate change and air pollution. Together, their work empowers organizations to engage and activate citizens in shaping our society's response to these important issues.

Dr. Kotcher is also a co-PI on the Climate Change in the American Mind project, a series of national public opinion surveys carried out in partnership with the Yale Program on Climate Change Communication to investigate and track public attitudes toward climate change and support for climate policies in the United States.

Dr. Kotcher has authored more than 60 peer-reviewed articles on climate change communication. His research has appeared in journals such as The Lancet Planetary Health, The BMJ (British Medical Journal), Nature Climate Change, and Environmental Communication. His research has also been featured in leading news outlets, including The New York Times, The Washington Post, The Los Angeles Times, and The Atlantic.

Selected Publications

For a more complete list of John's publications, please see his profile on Google Scholar

Kotcher, J., Patel, L., Wheat, S., Philipsborn, R., & Maibach, E. (2024). How to communicate about climate change with patients. BMJ, 385, e079831. https://doi.org/10.1136/bmj-2024-079831

Kotcher, J., Luong, K., Charles, J., Gould, R., & Maibach, E. (2023). Calling attention to opponents of climate action in climate and health messaging. The Lancet Planetary Health, 7(11), e938–e946. https://doi.org/10.1016/S2542-5196(23)00217-6

Campbell, E., Uppalapati, S. S., Kotcher, J., & Maibach, E. (2022). Communication research to improve engagement with climate change and human health: A review. Frontiers in Public Health, 10.

Kotcher, J., Feldman, L., Luong, K. T., Wyatt, J., & Maibach, E. (2021). Advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment. The Journal of Climate Change and Health, 100030.

Kotcher, J., Maibach, E., Miller, J., Campbell, E., Alqodmani, L., Maiero, M., & Wyns, A. (2021). Views of health professionals on climate change and health: a multinational survey study. The Lancet Planetary Health.

Kotcher, J.E., Maibach, E., Montoro, M., & Hassol, S. J. (2018). How Americans Respond to Information About Global Warming's Health Impacts: Evidence From a National Survey Experiment. GeoHealth, 2(9), 262-275. doi: 10.1029/2018GH000154

Expanded Publication List

Ansah, P. O., Badullovich, N., Myers, T., Kotcher, J., Rosenthal, S. A., Leiserowitz, A., & Maibach, E. (2025). Predictors of willingness to support and engage in nonviolent civil disobedience to defend the climate. npj Climate Action, 4(1), 1-12.

Thier, K., Campbell, E., Uppalapati, S. S., Kotcher, J., & Maibach, E. (2025). The impact of public health messages on audience engagement and collective climate action. Current Opinion in Behavioral Sciences, 64, 101539. https://doi.org/10.1016/j.cobeha.2025.101539

Badullovich, N., Kotcher, J., Myers, T. A., Rosenthal, S. A., Leiserowitz, A., & Maibach, E. (2025). Understanding six “key truths” about climate change predicts policy support, discussion, and political advocacy. Climatic Change, 178(5), 89. https://doi.org/10.1007/s10584-025-03934-3

Orr, M., Borth, A., Kotcher, J., Campbell, E., Myers, T., Maibach, E., Leiserowitz, A., Rosenthal, S. A., & Clarke, C. (2025). Breaking the climate silence: Predictors of discussing global warming with family and friends. PLOS Climate, 4(4), e0000538. https://doi.org/10.1371/journal.pclm.0000538

Badullovich, N., Nesci, A., Massie, M., Kotcher, J., & Maibach, E. (2025). Communicating about “The End of Fossil Fuel” in a museum setting: a mixed-methods investigation of the climate museum. PLOS Climate, 4(2), e0000518.

Ettinger, J., Fine, J., Thier, K., Badullovich, N., Kotcher, J., & Maibach, E. (2025). Communicating with policy makers about climate change, health, and their intersection: A scoping review. The Lancet Planetary Health, 9(1), e53–e61. https://doi.org/10.1016/S2542-5196(24)00307-3

Cologna, V., Mede, N. G., Berger, S., Besley, J., Brick, C., Joubert, M., Maibach, E. W., Mihelj, S., Oreskes, N., Schäfer, M. S., van der Linden, S., Abdul Aziz, N. I., Abdulsalam, S., Shamsi, N. A., Aczel, B., Adinugroho, I., Alabrese, E., Aldoh, A., Alfano, M., … Kotcher, J., … Zwaan, R. A. (2025). Trust in scientists and their role in society across 68 countries. Nature Human Behaviour, 1–18. https://doi.org/10.1038/s41562-024-02090-5

Mede, N. G., Cologna, V., Berger, S., Besley, J., Brick, C., Joubert, M., Maibach, E. W., Mihelj, S., Oreskes, N., Schäfer, M. S., van der Linden, S., Abdul Aziz, N. I., Abdulsalam, S., Shamsi, N. A., Aczel, B., Adinugroho, I., Alabrese, E., Aldoh, A., Alfano, M., … Kotcher, J., … Zwaan, R. A. (2025). Perceptions of science, science communication, and climate change attitudes in 68 countries – the TISP dataset. Scientific Data, 12(1), 114. https://doi.org/10.1038/s41597-024-04100-7

Campbell, E., Uppalapati, S., Kotcher, J. E., Thier, K., Ansah, P., Gour, N., & Maibach, E. (2025). Activating health professionals as climate change and health communicators and advocates: A review. Environmental Research: Health. https://doi.org/10.1088/2752-5309/ada791

Carman, J. P., Lu, D., Ballew, M., Low, J., Verner, M., Rosenthal, S. A., Barendregt-Ludwig, K., Torres, G., Gelobter, M., McKenney, K., Burga, I., Magaña, M., Amer, S., Williams, R. T., Burgess, M., McRae, G., Larson, A., Salgado, M., Kioko, L. N., Marlon, J., Thier, K., Kotcher, J., Maibach, E., & Leiserowitz, A. (2025). Americans’ support for climate justice. Environmental Science & Policy, 163, 103976. https://doi.org/10.1016/j.envsci.2024.103976

Ballew, M. T., Uppalapati, S.S., Myers, T., Carman, J., Campbell, E., Rosenthal, S.A., Kotcher, J.E., Leiserowitz, A., & Maibach, E. (2024). Climate change psychological distress is associated with increased collective climate action in the U.S. npj Climate Action, 3, 88. https://doi.org/10.1038/s44168-024-00172-8

Lee, S., Peng, T. Q., Goldberg, M. H., Rosenthal, S. A., Kotcher, J.E., Maibach, E. W., & Leiserowitz, A. (2024). Can large language models estimate public opinion about global warming? An empirical assessment of algorithmic fidelity and bias. PLOS Climate, 3(8), e0000429.

Maibach, E., Kotcher, J., & Patel, L. (2024). We can use our superpower to help end fossil fuel pollution and rise to the challenge of climate change. Journal of Communication in Healthcare, 0(0), 1–3. https://doi.org/10.1080/17538068.2024.2357949

Cologna, V., Kotcher, J., Mede, N. G., Besley, J., Maibach, E. W., & Oreskes, N. (2024). Trust in climate science and climate scientists: A narrative review. PLOS Climate, 3(5), e0000400. https://doi.org/10.1371/journal.pclm.0000400

Kotcher, J.E., Patel, L., Wheat, S., Philipsborn, R., & Maibach, E. (2024). How to communicate about climate change with patients. BMJ, 385, e079831. https://doi.org/10.1136/bmj-2024-079831

Lee, S., Goldberg, M.H., Rosenthal, S.A., Maibach, E.W., Kotcher, J.E., & Leiserowitz, A. (2024). Climate change belief systems across political groups in the United States. PLOS ONE, 19(3), e0300048. https://doi.org/10.1371/journal.pone.0300048

Maibach, E., Roser-Renouf, C., Myers, T., Kotcher, J.E., & Reed, D. (2024). The “Think-and-do Tank” Model: Action-oriented Climate Communication Research. Environmental Communication, 0(0), 1–8. https://doi.org/10.1080/17524032.2024.230457

Kotcher, J., Badullovich, N., Ahmed, M., De Alwis, D., & Maibach, E. W. (2023). Role model stories can increase health professionals’ interest and perceived responsibility to engage in climate and sustainability actions. The Journal of Climate Change and Health, 100291. https://doi.org/10.1016/j.joclim.2023.100291

Ansah, P., Campbell, E., Kotcher, J. E., Rosenthal, S., Leiserowitz, A., & Maibach, E. (2023). Predictors of U.S. public support for climate aid to developing countries. Environmental Research Communications. https://doi.org/10.1088/2515-7620/ad0ff2

Campbell, E., Alexander, M., Kotcher, J., & Maibach, E. (2023). Rehabilitation medicine professionals’ views on climate change and health. Journal of the International Society of Physical and Rehabilitation Medicine, 6(4), 90-95.

Campbell, E., Kotcher, J., Myers, T., Cook, J., Borth, A. C., & Maibach, E. (2023). What motivates people to defend science: Evidence from the 2017 March for science. PLOS ONE, 18(11), e0290222. https://doi.org/10.1371/journal.pone.0290222

Kotcher, J., Luong, K., Charles, J., Gould, R., & Maibach, E. (2023). Calling attention to opponents of climate action in climate and health messaging. The Lancet Planetary Health, 7(11), e938–e946. https://doi.org/10.1016/S2542-5196(23)00217-6

De Freitas, L., Bahadursingh, S., Basdeo, D., Kotcher, J.E., & Hospedales, J. (2023). Caribbean health professional views on climate change and health. The Journal of Climate Change and Health, 100248.

Campbell, E., Kotcher, J. E., Myers, T., Munson, S., Borth, A. C., Rosenthal, S. A., Leiserowitz, A., & Maibach, E. (2023). The Potential Role of Descriptive and Dynamic Norms in Promoting Climate Change Advocacy. Oxford Open Climate Change, kgad001.

Maibach, E., Campbell, E., Uppalapati, S. S., & Kotcher, J. (2023). Active learning and effective communication to optimize climate change action. The Journal of Climate Change and Health, 100207.

Campbell, E., Uppalapati, S. S., Kotcher, J., & Maibach, E. (2022). Communication research to improve engagement with climate change and human health: A review. Frontiers in Public Health, 10.

Wynes, S., Dickau, M., Kotcher, J. E., Thaker, J., Goldberg, M. H., Matthews, H. D., & Donner, S. D. (2022). Frequent pro-climate messaging does not predict pro-climate voting by United States legislators. Environmental Research: Climate, 1(2), 025011.

Lowe, B., Jacobson, S., Israel, G., Kotcher, J., Rosenthal, S., Maibach, E., & Leiserowitz, A. (2022). The generational divide over climate change among American evangelicals. Environmental Research Letters. https://doi.org/10.1088/1748-9326/ac9a60

Lyons B.A., Farhart, C., Hall, M., Kotcher, J.E., Levendusky, M., Merola, V., Miller, J., Nyhan, B., Rami, K., Reifler, J., Saunders, K., Skytte, R., & Zhao, X. (2022). Self-Affirmation and Identity-Driven Political Behavior. Journal of Experimental Political Science. 

Drewry, J., Oura, C. A., Adams, S., Bayley, L., Kotcher, J., & Ivey, M. (2022). Public understanding of climate change and health in the Caribbean: Results and recommendations from a 10-country perceptions survey. The Journal of Climate Change and Health, 6, 100155.

Myers, K. F., Doran, P. T., Cook, J., Kotcher, J. E., & Myers, T. A. (2021). Consensus revisited: quantifying scientific agreement on climate change and climate expertise among Earth scientists 10 years later. Environmental Research Letters, 16(10), 104030.

Munson, S., Kotcher, J., Maibach, E., Rosenthal, S. A., & Leiserowitz, A. (2021). The role of felt responsibility in climate change political participation. Oxford Open Climate Change, 1(1), kgab012.

Ballew, M. T., Pearson, A. R., Schuldt, J. P., Kotcher, J. E., Maibach, E. W., Rosenthal, S. A., & Leiserowitz, A. (2021). Is the political divide on climate change narrower for people of color? Evidence from a decade of US polling. Journal of Environmental Psychology, 77, 101680.

Luong, K. T., Kotcher, J., Miller, J., Campbell, E., Epel, E., Sarfaty, M., & Maibach, E. (2021). Prescription for healing the climate crisis: Insights on how to activate health professionals to advocate for climate and health solutions. The Journal of Climate Change and Health, 4, 100082.

Wynes, S., Kotcher, J.E., & Donner, S. D. (2021). Can citizen pressure influence politicians’ communication about climate change? Results from a field experiment. Climatic change, 168(1), 1-20.

Kotcher, J., Feldman, L., Luong, K. T., Wyatt, J., & Maibach, E. (2021). Advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment. The Journal of Climate Change and Health, 100030.

Lee, H. R., Pagano, I., Borth, A., Campbell, E., Hubbert, B., Kotcher, J., & Maibach, E. (2021). Health professional's willingness to advocate for strengthening global commitments to the Paris climate agreement: Findings from a multi-nation survey. The Journal of Climate Change and Health, 2, 100016.

Kotcher, J., Maibach, E., Miller, J., Campbell, E., Alqodmani, L., Maiero, M., & Wyns, A. (2021). Views of health professionals on climate change and health: A multinational survey study. The Lancet Planetary Health, 5(5), e316–e323. https://doi.org/10.1016/S2542-5196(21)00053-X

Sabherwal, A., Ballew, M. T., van der Linden, S., Gustafson, A., Goldberg, M. H., Maibach, E. W., Kotcher, J.E., Swim, J., Rosenthal, S., & Leiserowitz, A. (2021). The Greta Thunberg Effect: Familiarity with Greta Thunberg predicts intentions to engage in climate activism in the United States. Journal of Applied Social Psychology.

Campbell, E., Kotcher, J., Maibach, E., Rosenthal, S. A., & Leiserowitz, A. (2021). Predicting the importance of global warming as a voting issue among registered voters in the United States. Current Research in Ecological and Social Psychology, 2, 100008.

Akerlof, K. Bromser-Kloeden, T. Timm, K. Rowan, K. Olds, J., Clarke, C., Ban, E., Cloyd, E., Curran, K. Duesterhoeft, E., Farooque, M., Goldman, E., Gring-Pemble, L., Hampton, S. Kim, S., Kotcher, J., Milligan, D., Brenes, C., Sandoval, C., Sklarew, D., Smith, C., Suhay, E., Tomblin, D., Upperman, C., Wingfield, A., Zhao, X.  (2021). Categorizing Professionals’ Perspectives on Environmental Communication with Implications for Graduate Education. Environmental Communication, 1-18.

Hubbert, B., Ahmed, M., Kotcher, J.E., Maibach, E., & Sarfaty, M. (2020). Recruiting health professionals as sustainability advocates. The Lancet Planetary Health, 4(10), e445-e446.

Ballew, M. T., Rosenthal, S. A., Goldberg, M. H., Gustafson, A., Kotcher, J.E., Maibach, E. W., & Leiserowitz, A. (2020). Beliefs about others’ global warming beliefs: The role of party affiliation and opinion deviance. Journal of Environmental Psychology.

Kim, S. C., Pei, D., Kotcher, J. E., & Myers, T. A. (2020). Predicting Responses to Climate Change Health Impact Messages From Political Ideology and Health Status: Cognitive Appraisals and Emotional Reactions as Mediators. Environment and Behavior, 0013916520942600.

Goldberg, M. H., Gustafson, A., Maibach, E. W., Ballew, M. T., Bergquist, P., Kotcher, J. E., Marlon, J.R., Rosenthal, S.A., & Leiserowitz, A. (2020). Mask-wearing increased after a government recommendation: A natural experiment in the US during the COVID-19 pandemic. Frontiers in Communication, 5, 44.

Bergquist, P., Konisky, D. M., & Kotcher, J. (2020). Energy policy and public opinion: patterns, trends and future directions. Progress in Energy, 2(3), 032003.

Gustafson, A., Goldberg, M. H., Kotcher, J. E., Rosenthal, S. A., Maibach, E. W., Ballew, M. T., & Leiserowitz, A. (2020). Republicans and Democrats differ in why they support renewable energy. Energy Policy, 141, 111448.

Gustafson, A., Rosenthal, S. A., Ballew, M. T., Goldberg, M. H., Bergquist, P., Kotcher, J. E., Maibach, E., & Leiserowitz, A. (2019). The development of partisan polarization over the Green New Deal. Nature Climate Change, 9(12), 940-944.

Cook, J., Kotcher, J.E., Stenhouse, N., & Maibach, E. (2019). Researching collective action and public will on climate change. Frontiers in Communication, 4, 72.

Kotcher, J.E., Maibach, E., Choi, W. (2019). Fossil fuels are harming our brains: Identifying key messages about the health effects of air pollution from fossil fuels. BMC Public Health. 19(1), 1079.

Ballew, M. T., Leiserowitz, A., Roser-Renouf, C., Rosenthal, S. A., Kotcher, J. E., Marlon, J. R., Lyon, E., Goldberg, M. Maibach, E. W. (2019). Climate Change in the American Mind: Data, Tools, and Trends. Environment: Science and Policy for Sustainable Development, 61(3), 4–18. https://doi.org/10.1080/00139157.2019.1589300

Kotcher, J.E., Maibach, E., Montoro, M., & Hassol, S. J. (2018). How Americans Respond to Information About Global Warming's Health Impacts: Evidence From a National Survey Experiment. GeoHealth, 2(9), 262-275. doi: 10.1029/2018GH000154

Stenhouse, N., Myers, T.M., Vraga, E.K., Kotcher, J.E., Beall, L., & Maibach, E. (2018). The potential role of Actively Open-Minded Thinking in preventing motivated reasoning about controversial science. Journal of Environmental Psychology, 57, 17-24. doi:10.1016/j.jenvp.2018.06.001

Vraga, E., Myers, T., Kotcher, J.E., Beall, L., & Maibach, E. (2018). Scientific risk communication about controversial issues influences public perceptions of scientists' political orientations and credibility. Royal Society open science, 5(2), 170505. doi: 10.1098/rsos.170505

Beall, L., Myers, T., Kotcher, J.E., Vraga, E.K., Maibach, E. (2017). Controversy Matters: Impacts of Topic and Solution Controversy on the Perceived Credibility of a Scientist who Advocates. PLOS One. doi:10.1371/journal.pone.0187511

Kotcher, J.E., Myers, T., Vraga, E.K., Stenhouse, N., Maibach, E. (2017). Does engagement in advocacy hurt the credibility of scientists? Results from a randomized national survey experiment. Environmental Communication. doi:10.1080/17524032.2016.1275736

Myers, T. A., Kotcher, J.E., Stenhouse, N., Anderson, A., Maibach, E., & Leiserowitz, A. (2016). Predictors of trust in the general science and climate science research of U.S. federal agencies. Public Understanding of Science. doi:10.1177/0963662516636040

Vraga, E.K., Tully, M., Kotcher, J.E., Smithson, A., Broeckelman-Post, M. (2016). A multi-dimensional approach to measuring news media literacy. Journal of Media Literacy Education. 

Vraga, E. K., Anderson, A. A., Kotcher, J. E., & Maibach, E. W. (2015). Issue-specific engagement: How Facebook contributes to opinion leadership and efficacy on energy and climate issues. Journal of Information Technology & Politics, 12(2), 200–218. doi:10.1080/19331681.2015.1034910

Zhao, X., Rolfe-Redding, J., & Kotcher, J. E. (2014). Partisan differences in the relationship between newspaper coverage and concern over global warming. Public Understanding of Science, doi:10.1177/0963662514558992

Nisbet, M.C., Kotcher, J.E. (2009). A two-step flow of influence? Opinion-leader campaigns on climate change. Science Communication, 30, 328-354. doi:10.1177/1075547008328797

Claussen D.L., Gerald, G.W., Kotcher J.E., & Miskell, C.A. (2008) Pinching forces in crayfishes and fiddler crabs, and comparisons with the closing forces of other animals. Journal of Comparative Physiology B, 178, 333-342. doi:10.1007/s00360-007-0226-8

Grants and Fellowships

2023-2024           Wellcome Trust (Award #FP00001847) "Insights for driving climate action in diverse policy ecosystems " Role: Co-Principal Investigator ($1,052,415)

2023-2024           Wellcome Trust (Award #224423P) "Global synthesis research on perceptions of and engagement with climate change and health" Role: Principal Investigator ($121,791)

2022-2023           World Health Organization (Award #224284P) "WHO Health and Climate Change Communication Project" Role: Principal Investigator ($24,600)

2020-2021           World Health Organization (Award #223745) "Health professionals' views on climate change and health" Role: Principal Investigator ($12,000)

2019-2023           Institute for a Sustainable Earth, George Mason University (Award #215035) "Human health and the climate" Role: Principal Investigator ($40,000)

Education

2016                   George Mason University – Ph.D., Communication    

2008                   American University – M.S., Environmental Science

2006                   Miami University – B.S., Zoology (Major), Neuroscience (Minor) 

Recent Presentations

Kotcher, J.E. How the health narrative can enhance communication of six key truths about climate change with diverse audiences. (June 14, 2024). Climate Change and Health Boot Camp, Columbia University. New York, NY. 

Kotcher, J.E. Communicating about climate change, fossil fuels, and health. (April 30, 2024). American Lung Association Health Air Partners Meeting. Washington, DC.  

Kotcher, J.E. Communicating about climate change, fossil fuels, and health. (February 11, 2024). Medical Society Consortium on Climate Change and Health Annual Meeting. Arlington, VA.  

Kotcher, J.E., Uppalapati, S., Campbell, E., Maibach, E. What strategies are effective in communicating and influencing action on climate and health? (January 29, 2024). The Wellcome Trust. London, UK.  

Kotcher, J.E. Climate Change in the American Mind. (January 10, 2024). Public Broadcasting Service. Arlington, VA.  

In the Media

Bush, Evan. (2024), On YouTube, climate denialism takes a turn. NBC News. Published on 16 January 2024. https://www.nbcnews.com/science/environment/youtube-climate-denialism-takes-turn-rcna133651

Zimmer, Katarina. (2023), Your 2023 Climate Wins, Wrapped. Atmos. Published on 18 December 2023. https://atmos.earth/conquering-climate-change-your-2023-climate-wins-wrapped/

Fieseler, Clare. (2023), How to talk to your family about climate change. The Post and Courier. Published on 7 January 2023. https://www.postandcourier.com/news/how-to-talk-to-your-family-about-climate-change/article_f8c5a192-74ea-11ed-9dae-7ff4a7e0d599.html